Lornelle Jonas, founder of E’lique Advisory, has been named Trailblazer of Change 2025 by TTYBrand Africa Magazine, recognizing her transformative impact on entrepreneurship, financial inclusion, and business sustainability across Africa and global markets.
Featured in the March–April 2025 Issue (Issue 6), the Trailblazers of Change recognition celebrates women who are not only building successful enterprises but also creating systems that enable others to thrive. The honor coincides with International Women’s Day, reinforcing the importance of inclusive economic leadership.
Through E’lique Advisory, Lornelle Jonas has dedicated her career to equipping entrepreneurs with the financial tools, strategic insights, and technological solutions needed to scale sustainably. Her work focuses on reducing operational costs, improving financial literacy, and expanding access to financial services, particularly for underserved business owners.
Her impact stretches beyond South Africa, supporting entrepreneurs across Africa, the UK, and the United States, and positioning African-led businesses for global competitiveness. By championing innovation and inclusivity, she is helping to build a more equitable business ecosystem where opportunity is not limited by geography or background.
“Our legacy will extend beyond South Africa, as we continue to support entrepreneurs across Africa, the UK, and the US, empowering them to build sustainable businesses,” she shared.
By honoring Lornelle Jonas as a Trailblazer of Change 2025, TTYBrand Africa Magazine celebrates a leader whose vision is reshaping the future of finance and entrepreneurship. Her work continues to inspire a new generation of business leaders committed to growth with purpose.
